Sep 11, 2021
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Create SEO Breadcumbs.
In terms of SEO, Breadcrumbs communicate the content of your pages to search engine robots. As a result, Breadcrumbs can help a website’s pages rank higher in SERP (search engine results page).
Also the breadcrumbs navigation makes browsing through site pages easier and more organic for visitors, spurring them to stay longer and view more pages.
Yes, Google loves it! It is necessary to create it. SEO Breadcrumbs are another contributing factor for higher ranking in SERP.
Your pages need to keep user friendly and reduce friction as much as possible. Breadcrumbs can help enhance user experience since they are a common interface element that instantly shows people a way out.
Google uses SEO breadcrumbs markup in the body of a web page to categorize the information from the page in SERP.
<html>
<head>
<title>Award Winners</title>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [{
"@type": "ListItem",
"position": 1,
"name": "Books",
"item": "https://example.com/books"
},{
"@type": "ListItem",
"position": 2,
"name": "Science Fiction",
"item": "https://example.com/books/sciencefiction"
},{
"@type": "ListItem",
"position": 3,
"name": "Award Winners"
}]
}
</script>
</head>
<body>
<ol>
<li>
<a href="http://www.example.com/books">Books</a>
</li>
<li>
<a href="http://www.example.com/sciencefiction">Science Fiction</a>
</li>
<li>
Award Winners
</li>
</ol>
</body>
</html>