Must Have SEO Basics for a New Website
Teguh Arief
Sep 24, 2020
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SEO you need to get right.
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help position your website properly to be found at the most critical points in the googling or when people need your site. In this article we will creating SEO basics content that will help web designers and web developers. If you want the Google, Bing, and other search engines to like your site, and send you visitors. Before you start adding content to your new site, you need to do title keyword research to find out which words your audience is using when they’re searching for your products or services. Domain Canonicalization Try going into your URL bar and entering the non-www and www version of your site. If they both show up as http://yourweb.com and http://www.yourweb.com, you have canonicalization issues. All you need to do here is 301 redirect the one that has less links to the one that has more links. Title and Meta Description Fix the Duplicate Titles and meta Descriptions on site. You can use programming technique to get the Title and Descriptions from content. Another way you can update it manually. Maximum length of Title: max 66 characters Maximum length of Description: max 160 characters. Ideally 100 characters.
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Another issue, the site using pagination, please update it. Use dash ( - ) instead of pipe line ( | ) before the latest word "Page 10" on Title. The pipe line is used for title keywords only.
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Googlebot and Robots control Google uses a web crawler named Googlebot to gather information about your website. A search engine crawler like Googlebot must be able to "crawl" your site in order for it to be included in search engine results. Many webmasters like to use the robots.txt. As an alternative, try using the ‘index, follow’. Site's files (index or content) will detect by Googlebot.
Giving Images File Name and Alternative Text for Keyword Make sure you use alt tags when you add images so search engines can crawl the text. By doing this, each image you upload some SEO benefit.
All it requires is a little effort, and some re-thinking of how you approach content on your site.